I thought about having a mascot for the company image, but I don't think it will be needed anymore, we have a quirky ident, quirky advertisements, etc and it is now becoming more like a visual FX video so I don't think a mascot would really add much.
I came up with this character because I have always felt a plant-like/nature theme would work well for what we are trying to say with themes of "green earth" "recyling" "feeding the future" etc. so that's why he is a cannibal-looking plant!
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