I like this Ident here for E$, I think it visually embodies all of the properties that they are looking for to inform their personal image, fun, irreverent, entertaining and not to be taken too seriously.
I really like the use of stop motion, I have seen a few E4 idents that incorporate stop motion and this is a technique I am keen to return to as alot of my earlier work was done this way,
It would work well to keep this kind of theme running for the monday night movies brief for E4.
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