E4

I should have blogged this part ages ago as I'm now talking about what we have done leading upto the stop motion video, we basically started by narrowing down 3 ideas to one, one idea was to show a women getting ready to go to work on friday, then getting ready to go on a night out on saturday, then doing housework on the sunday, the idea was for it to come across as being quite hectic and for the women to become progressively more tired looking and for that to also be reflected in her movement as well as her appearance.

By the monday she would come in from work, drop her bag, coat, etc and go and get a hot chocolate, sit in front of the TV and put her feet up, she'd smile and settle back into the chair, as the TV came on with a message telling viewers that it was E4 monday night movie time.

Basically the idea was to tell people that they can relax with a movie after a stressful day at work and a busy weekend previously, but we thought this idea might be a bit cliched.

The other idea was to have a character living out his daily routine, (in 30 seconds of course) such as brushing his teeth, going to the shop, making a phone call etc but he/she was to do this as though they were an action star, for example, they would be in a supermarket rolling on the floor and trying to sneak behind the shelves etc just to get a box of cereal, so someone who had been seriously affected by monday night movies on E4 to the extreme.... however this would not have been cost effective to film and would have been very difficult to acquire locations, actors etc.

So we decided to stick to the first idea which was to have a couple of people watching TV in a room, however the room would be drabby and grey, the characters bored, fed up and miserable.

Until however E4 characters came into the room in a burst of color and light, changing the room from grey to purple, and also making the 2 characters happier, it would end with the TV flickering on and off, (it had been a grey nothingness before) and then the E4 logo appearing with the words "Monday night movies". and then it would end. We are also going to create a sting from this footage which is to be 5 seconds long, the Ident has to be 30 seconds long.

Here are some pictures of the models we made: